10 tips for a good app store rating

Nele Baalmann
23. Mai 2025
My app only has negative ratings, what can I do? Many operators face the challenge of achieving positive ratings in the AppStore. This is because most users often rate an app when they don't like something. In this article, we present 10 tips and tricks to help you achieve more positive reviews.

My app only has negative ratings, what can I do? Many operators face the challenge of achieving positive ratings in the AppStore. This is because most users often rate an app when they don’t like something. That’s why we have a few tips and tricks on how you can achieve more positive ratings.

10 Tips

  1. Rating pop-ups

    Use rating pop-ups. These offer an option to increase the number of ratings. The options “rate”, “remember me later” and/or “no thanks” can be useful.

  2. Time

    It is important to choose the time and situation of the query sensibly.

  3. Use Peak-End rule

    The request for a rating should be made when a user has reached a goal or a sense of achievement has occurred.

  4. Query discreetly

    The query should not be intrusive.

  5. Selecting users

    Users should be selected in advance. This can be done, for example, with the help of a two-stage query. In the first step, a distinction is made between satisfied and dissatisfied users. In the second step, only satisfied users are forwarded to the query.

  6. Simple processes

    Valuation should be easy and convenient.

  7. Automate the process

    Automated processes can be used to make the process as simple as possible.

  8. Constantly improve and optimize the app.

    The app should be constantly improved and optimized. It makes sense to respond to requests and implement them.

  9. Respond to reviews.

    By responding to positive and negative reviews, the feeling is conveyed that the opinion is desired and valued. If requests or suggestions are made, these should be responded to and, if possible, integrated.

  10. Make contact.

    If a user has left a negative review, it makes sense to ask for a review again at a later date. To do this, it is advisable to integrate and implement the advice beforehand.

Conclusion

In order to receive good App Store ratings, it is necessary to constantly optimize the app. It is also helpful to regularly analyze the reviews, filter them according to your wishes and implement them. In addition, you should actively ask for reviews and pre-select them in order to receive only positive reviews. This query should not be too intrusive. Consequently, the work is not done with the publication of an app, but should be continuously maintained in order to achieve long-term success.